Blancco: Selling to Businesses - The Stakes Are Much, Much Higher

Approved

Publication information

OKM publication type
B2
Category
Artikkelit ja abstraktit
Sub category
Artikkelit tieteellisissä kokoomateoksissa
Type
Muu
Refereed
Ei

Authors of the publication

Number of authors
2
Authors
Reijonen Helen, Komppula Raija

Publication channel information

Title of host publication
Principles of Marketing, Fourteenth Edition
Editors of host publication
Kotler, P. ja Armstrong, G.
ISBN (print)
978-027-375-243-1
Country of publication
United Kingdom
Internationality
Yes

Detailed publication information

Publication year
2012
Reporting year
2012
Page numbers
188-189
Language of publication
English

Co-publication information

International co-publication
Yes

Classification and additional information

MinEdu field of science classification
512 Business and management
Additional information
Case-study,