Blancco: Selling to Businesses - The Stakes Are Much, Much Higher
Approved
Publication information
OKM publication type
B2
Category
Artikkelit ja abstraktit
Sub category
Artikkelit tieteellisissä kokoomateoksissa
Type
Muu
Refereed
Ei
Publication channel information
Title of host publication
Principles of Marketing, Fourteenth Edition
Editors of host publication
Kotler, P. ja Armstrong, G.
ISBN (print)
978-027-375-243-1
Country of publication
United Kingdom
Internationality
Yes
Detailed publication information
Publication year
2012
Reporting year
2012
Page numbers
188-189
Language of publication
English
Co-publication information
International co-publication
Yes
Classification and additional information
MinEdu field of science classification
512 Business and management
Additional information
Case-study,