The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs

Approved

Classifications

MinEdu publication type
A1
Category
Artikkelit ja abstraktit
Refereed
Kyllä
Sub category
Tieteelliset aikakauslehtiartikkelit
Type
Alkuperäisartikkeli

Authors of the publication

Number of authors
2
Authors
Fraccastoro, Sara; Gabrielsson, Mika; Bolman Pullins, Ellen
Local authors

Publication channel information

Title of journal/series
International business review
ISSN (print)
0969-5931
ISSN (electronic)
1873-6149
ISSN (linking)
0969-5931
Publication forum ID
58010
Publication forum level
2
Internationality
Yes

Detailed publication information

Publication year
2021
Reporting year
2021
Journal/series volume number
30
Journal/series issue number
4
Page numbers
101776
DOI
10.1016/j.ibusrev.2020.101776
Language of publication
English

Co-publication information

International co-publication
Yes
Co-publication with a company
No

Availability

Classification and additional information

MinEdu field of science classification
512 Business and management

Source database ID

WoS ID
WOS:000655653100004
Scopus ID
2-s2.0-85097744645