100 000 Hours Talking about Brand: Engagement with Corporate Rebranding in a Telecommunications Company

Approved

Publication information

OKM publication type

A3

Category

Artikkelit ja abstraktit

Sub category

Artikkelit tieteellisissä kokoomateoksissa

Type

Alkuperäisartikkeli

Refereed

Kyllä

Authors of the publication

Number of authors

2

Authors

Hiltunen, Esa; Lammassaari, Maarit

Publication channel information

Title of host publication

Leveraging Human Resources for Humanizing Management Practices and Fostering Entrepreneurship

Editors of host publication

Dey, Ajoy Kumar; Thatchenkery, Tojo

ISBN (print)

978-93-87471-35-1

Publisher

Bloomsbury Publishing India

Publication forum ID

9228

Publication forum level

0

Internationality

Yes

Detailed publication information

Publication year

2018

Reporting year

2018

Page numbers

198-205

Language of publication

English

Co-publication information

International co-publication

No

Co-publication with a company

No

Classification and additional information

MinEdu field of science classification

512 Business and management