100 000 Hours Talking about Brand: Engagement with Corporate Rebranding in a Telecommunications Company

Approved

Publication information

OKM publication type
A3
Category
Artikkelit ja abstraktit
Sub category
Artikkelit tieteellisissä kokoomateoksissa
Type
Alkuperäisartikkeli
Refereed
Kyllä

Authors of the publication

Number of authors
2
Authors
Hiltunen, Esa; Lammassaari, Maarit

Publication channel information

Title of host publication
Leveraging Human Resources for Humanizing Management Practices and Fostering Entrepreneurship
Editors of host publication
Dey, Ajoy Kumar; Thatchenkery, Tojo
ISBN (print)
978-93-87471-35-1
Publisher
Bloomsbury Publishing India
Publication forum ID
9228
Publication forum level
0
Internationality
Yes

Detailed publication information

Publication year
2018
Reporting year
2018
Page numbers
198-205
Language of publication
English

Co-publication information

International co-publication
No
Co-publication with a company
No

Classification and additional information

MinEdu field of science classification
512 Business and management