The Role of Sales Managers in Supporting Innovativeness

Approved

Publication information

Category
Artikkelit ja abstraktit
Sub category
Artikkelit ja abstraktit tieteellisissä konferenssijulkaisuissa
Type
Abstrakti
Refereed
Kyllä

Authors of the publication

Number of authors
3
Authors
Ylönen Katariina, Gabrielsson Mika, Julkunen Saara

Publication channel information

Title of host publication
AMA Conference Proceedings
Editors of host publication
Kelly L. Haws, Mark B. Houston, Charles H. Noble
ISBN (print)
0-87757-366-2
Name of conference
2017 Summer AMA Conference: Innovation and Sustainability in Marketing
Title of journal/series
AMA winter educators' conference
ISSN (print)
1054-0806
ISSN (linking)
1054-0806
Internationality
Yes

Detailed publication information

Publication year
2017
Page numbers
N37-38

Co-publication information

International co-publication
No
Co-publication with a company
No

Classification and additional information

MinEdu field of science classification
512 Business and management
Additional information
2017 Summer AMA Conference: Innovation and Sustainability in Marketing https://www.ama.org/events-training/Conferences/Documents/2017_Summer_AMA_Conference_Proceedings.pdf,