Brandin rahallisen arvon mittaaminen. Menetelmävertailu.
Not for data collection
Classifications
MinEdu publication type
G3 Licentiate thesis
Category
Opinnäytteet
Refereed
Ei
Sub category
Lisensiaatintutkimukset
Detailed publication information
Publication year
2006
Language of publication
Finnish
Co-publication information
International co-publication
No
Classification and additional information
Keywords
, brandin mittaaminen, brandipääoma, brandin arvo,