Brandin rahallisen arvon mittaaminen. Menetelmävertailu.
Not for data collection
Publication information
OKM publication type
G3
Category
Opinnäytteet
Sub category
Lisensiaatintutkimukset
Refereed
Ei
Detailed publication information
Publication year
2006
Language of publication
Finnish
Co-publication information
International co-publication
No
Classification and additional information
Subject headings
, brandin mittaaminen, brandipääoma, brandin arvo,