Export Success Determinants in Rural Tourism

Not for data collection

Publication information

OKM publication type
A4
Category
Artikkelit ja abstraktit
Sub category
Artikkelit ja abstraktit tieteellisissä konferenssijulkaisuissa
Type
Full Paper
Refereed
Kyllä

Authors of the publication

Authors
Raija Komppula, Saila Saraniemi
Local authors
Unit
Matkailualan opetus- ja tutkimuslaitos / Toiminta

Publication channel information

Title of host publication
Marketing: Shifting the focus from Mainstream to Offbeat. Proceedings of Australia and New Zealand Marketing Academy Conference 2008
Editors of host publication
Edited by: Ms Daniela Spanjaard, Dr Sara Denize and Dr Neeru Sharma
ISBN (print)
186308 144 5
Publisher
School of Marketing, University of Western Sydney
Internationality
Yes

Detailed publication information

Publication year
2008
Page numbers
1-7
Language of publication
English

Classification and additional information

Additional information
cd-proceedings,