Export Success Determinants in Rural Tourism

Not for data collection

Authors of the publication

Authors
Raija Komppula, Saila Saraniemi
Local authors
Unit
Matkailualan opetus- ja tutkimuslaitos / Toiminta

Publication channel information

Title of host publication
Marketing: Shifting the focus from Mainstream to Offbeat. Proceedings of Australia and New Zealand Marketing Academy Conference 2008
Editors of host publication
Edited by: Ms Daniela Spanjaard, Dr Sara Denize and Dr Neeru Sharma
ISBN (print)
186308 144 5
Publisher
School of Marketing, University of Western Sydney
Internationality
Yes

Detailed publication information

Publication year
2008
Page numbers
1-7
Language of publication
English

Classification and additional information

Additional information
cd-proceedings,