Does image-research contribute to operative marketing planning: case Finland

Not for data collection

Publication information

OKM publication type
A3
Category
Artikkelit ja abstraktit
Sub category
Artikkelit tieteellisissä kokoomateoksissa
Type
Alkuperäisartikkeli
Refereed
Kyllä

Authors of the publication

Authors
Komppula Raija;Tuohino Anja;Peltonen Arvo & Aho Seppo
Local authors
Author
Tuohino Anja
Unit
Ei laitostietoa

Publication channel information

Title of host publication
Marketing efficiency in tourism. Coping with volatile demand
Editors of host publication
Peter Keller & Thomas Bieger
ISBN (print)
13:978 3 503 09724 1
Title of journal/series
International Tourism Research and Concepts
Publisher
Erich Schmidt Verlag
Internationality
Yes

Detailed publication information

Publication year
2006
Page numbers
159-172
Language of publication
English

Co-publication information

International co-publication
Yes