Does image-research contribute to operative marketing planning: case Finland
Not for data collection
Classifications
MinEdu publication type
A3 Book chapter (peer-reviewed)
Category
Artikkelit ja abstraktit
Refereed
Kyllä
Sub category
Artikkelit tieteellisissä kokoomateoksissa
Type
Alkuperäisartikkeli
Publication channel information
Title of host publication
Marketing efficiency in tourism. Coping with volatile demand
Editors of host publication
Peter Keller & Thomas Bieger
ISBN (print)
13:978 3 503 09724 1
Title of journal/series
International Tourism Research and Concepts
Publisher
Erich Schmidt Verlag
Internationality
Yes
Detailed publication information
Publication year
2006
Page numbers
159-172
Language of publication
English
Co-publication information
International co-publication
Yes