Does image-research contribute to operative marketing planning: case Finland
Not for data collection
Publication channel information
Title of host publication
Marketing efficiency in tourism. Coping with volatile demand
Editors of host publication
Peter Keller & Thomas Bieger
ISBN (print)
13:978 3 503 09724 1
Title of journal/series
International Tourism Research and Concepts
Publisher
Erich Schmidt Verlag
Internationality
Yes
Detailed publication information
Publication year
2006
Page numbers
159-172
Language of publication
English
Co-publication information
International co-publication
Yes