Success through customer-value -based market-innovation - case nature-based experiences for niche markets

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Authors of the publication

Authors
Komppula Raija

Publication channel information

Title of host publication
Innovation in Tourism - Creating customer value
Editors of host publication
Keller;Peter & Bieger;Thomas
Publisher
AIEST
Internationality
Yes

Detailed publication information

Publication year
2005
Page numbers
91-102
Language of publication
English

Co-publication information

International co-publication
Yes