Brand Orientation in SMEs: Studies on the Performance Effects

Approved

Publication information

OKM publication type
G5
Category
Opinnäytteet
Sub category
Väitöskirjat

Authors of the publication

Number of authors
1
Authors
Hirvonen Saku
Local authors
Author
Hirvonen Saku

Publication channel information

ISBN (print)
978-952-61-1695-2
Title of journal/series
Publications of the University of Eastern Finland. Dissertations in social sciences and business studies
Publisher
Itä-Suomen yliopisto
Country of publication
Finland

Detailed publication information

Publication year
2015
Reporting year
2015
Language of publication
English

Classification and additional information

MinEdu field of science classification
512 Business and management