Customer relationship oriented marketing practices in SMEs

Approved

Publication information

OKM publication type

A1

Category

Artikkelit ja abstraktit

Sub category

Tieteelliset aikakauslehtiartikkelit

Type

Alkuperäisartikkeli

Refereed

Kyllä

Authors of the publication

Authors

Reijonen H & Laukkanen T

Publication channel information

Title of journal/series

Marketing intelligence and planning

Publication forum ID

62949

Internationality

Yes

Detailed publication information

Publication year

2010

Journal/series volume number

28

Journal/series issue number

2

Page numbers

115-136

Language of publication

English

Co-publication information

International co-publication

No