What is the interplay between culture and customer relationship development in the context of international B2B solutions selling: A multiple case study
Approved
Publication information
OKM publication type
A4
Category
Artikkelit ja abstraktit
Sub category
Artikkelit ja abstraktit tieteellisissä konferenssijulkaisuissa
Type
Full Paper
Refereed
Kyllä
Publication channel information
Title of host publication
IMP Proceedings
Editors of host publication
F.B. Al-Hussan
Name of conference
Industrial marketing and purchasing group conference
Name of conference
Industrial Marketing and Purchasing Group Conference
Title of journal/series
IMP Proceedings
Publication forum ID
72765
Publication forum level
0
Country of publication
Indonesia
Internationality
Yes
Detailed publication information
Publication year
2014
Reporting year
2014
Page numbers
1-12
Language of publication
English
Co-publication information
International co-publication
No
Classification and additional information
MinEdu field of science classification
512 Business and management, 518 Media and communications