What is the interplay between culture and customer relationship development in the context of international B2B solutions selling: A multiple case study
Approved
Publication channel information
Title of host publication
IMP Proceedings
Editors of host publication
F.B. Al-Hussan
Name of conference
Industrial marketing and purchasing group conference
Name of conference
Industrial Marketing and Purchasing Group Conference
Title of journal/series
IMP Proceedings
Publication forum ID
72765
Publication forum level
0
Country of publication
Indonesia
Internationality
Yes
Detailed publication information
Publication year
2014
Reporting year
2014
Page numbers
1-12
Language of publication
English
Co-publication information
International co-publication
No
Classification and additional information
MinEdu field of science classification
512 Business and management, 518 Media and communications