The effects of branding resources on brand performance in SMEs: Are there any? Are they linear or nonlinear?
Approved
Publication information
OKM publication type
A4
Category
Artikkelit ja abstraktit
Sub category
Artikkelit ja abstraktit tieteellisissä konferenssijulkaisuissa
Type
Full Paper
Refereed
Kyllä
Publication channel information
Title of host publication
Proceedings of the ANZMAC 2014 conference
Editors of host publication
Sharyn Rundle-Thiele, Krzysztof Kubacki, Denni Arli
ISBN (print)
-
Name of conference
Australian & New Zealand Marketing Academy Conference
Name of conference
Australian and New Zealand Marketing Academy Conference (ANZMAC)
Title of journal/series
Australasian marketing journal
ISSN (print)
1441-3582
ISSN (electronic)
1839-3349
ISSN (linking)
1441-3582
Publication forum ID
71818
Publication forum level
0
Country of publication
Australia
Internationality
Yes
Detailed publication information
Publication year
2014
Reporting year
2014
Page numbers
147-153
Language of publication
English
Co-publication information
International co-publication
No
Classification and additional information
MinEdu field of science classification
512 Business and management