How does internal branding affect performance?
Publication information
OKM publication type
A4
Category
Artikkelit ja abstraktit
Sub category
Artikkelit ja abstraktit tieteellisissä konferenssijulkaisuissa
Type
Full Paper
Refereed
Kyllä
Publication channel information
Title of host publication
Services Marketing in the New Economic and Social Landscape
Editors of host publication
Rodoula H. Tsiotsou and Yannis Hajidimitriou
ISBN (print)
978-960-98740-9-0
Name of conference
American marketing associations servsig international service research conference
Name of conference
AMA Servsig 2014
Title of journal/series
AMA SERVSIG 2014 - International Service Research Conference Proceedings
Publisher
University of Macedonia
Publication forum ID
72924
Publication forum level
0
Internationality
Yes
Detailed publication information
Publication year
2014
Reporting year
2014
Page numbers
26-31
Language of publication
English
Co-publication information
International co-publication
No
Classification and additional information
MinEdu field of science classification
512 Business and management