Multiple Sales Channel Strategy and Performance: The Moderating role of International Experience and Globalization Potential
Approved
Publication information
OKM publication type
A4
Category
Artikkelit ja abstraktit
Sub category
Artikkelit ja abstraktit tieteellisissä konferenssijulkaisuissa
Type
Full Paper
Refereed
Kyllä
Publication channel information
Title of host publication
42nd American Marketing Science (AMS) Conference. Ideas in Marketing: Finding the new and Polishing the Old
Editors of host publication
Krzysztof Kubacki
ISBN (print)
0-939783-40-1
Name of conference
Academy of Marketing Science Annual Conference
Publisher
Academy of Marketing Science, 2013
Publication forum ID
71758
Publication forum level
0
Internationality
Yes
Detailed publication information
Publication year
2013
Reporting year
2013
Page numbers
z
Language of publication
English
Co-publication information
International co-publication
Yes
Classification and additional information
MinEdu field of science classification
511 Economics