Multiple Sales Channel Strategy and Performance: The Moderating role of International Experience and Globalization Potential

Approved

Classifications

MinEdu publication type
A4
Category
Artikkelit ja abstraktit
Refereed
Kyllä
Sub category
Artikkelit ja abstraktit tieteellisissä konferenssijulkaisuissa
Type
Full Paper

Publication information

OKM publication type
A4
Category
Artikkelit ja abstraktit
Sub category
Artikkelit ja abstraktit tieteellisissä konferenssijulkaisuissa
Type
Full Paper
Refereed
Kyllä

Authors of the publication

Number of authors
2
Authors
Gabrielsson, Mika; Gabrielsson, Peter
Local authors
Author
Gabrielsson Mika

Publication channel information

Title of host publication
42nd American Marketing Science (AMS) Conference. Ideas in Marketing: Finding the new and Polishing the Old
Editors of host publication
Krzysztof Kubacki
ISBN (print)
0-939783-40-1
Name of conference
Academy of Marketing Science Annual Conference
Publisher
Academy of Marketing Science, 2013
Publication forum ID
71758
Publication forum level
0
Internationality
Yes

Detailed publication information

Publication year
2013
Reporting year
2013
Page numbers
z
Language of publication
English

Co-publication information

International co-publication
Yes

Classification and additional information

MinEdu field of science classification
511 Economics