Brand identity development in SMEs: effects on business performance

Approved

Publication information

OKM publication type
A4
Category
Artikkelit ja abstraktit
Sub category
Artikkelit ja abstraktit tieteellisissä konferenssijulkaisuissa
Type
Full Paper
Refereed
Kyllä

Authors of the publication

Number of authors
3
Authors
Muhonen, T., Hirvonen, S., Laukkanen, T.

Publication channel information

Title of host publication
Proceedings of the ANZMAC 2013 conference
Editors of host publication
-
ISBN (print)
-
Name of conference
Australian & New Zealand Marketing Academy Conference
Publication forum ID
71818
Publication forum level
0
Country of publication
Nicaragua
Internationality
Yes

Detailed publication information

Publication year
2013
Reporting year
2013
Page numbers
-

Co-publication information

International co-publication
No

Classification and additional information

MinEdu field of science classification
512 Business and management