Brand orientation in small firms: an empirical test of the impact on brand performance
Approved
Publication information
OKM publication type
A1
Category
Artikkelit ja abstraktit
Sub category
Tieteelliset aikakauslehtiartikkelit
Type
Alkuperäisartikkeli
Refereed
Kyllä
Publication channel information
Title of journal/series
Journal of strategic marketing
ISSN (print)
0965-254X
ISSN (electronic)
1466-4488
ISSN (linking)
0965-254X
Publication forum ID
61729
Publication forum level
1
Internationality
Yes
Detailed publication information
Publication year
2013
Reporting year
2013
Journal/series volume number
-
Journal/series issue number
Published online: 18 Sep 2013
Page numbers
-
DOI
10.1080/0965254X.2013.819372
Language of publication
English
Co-publication information
International co-publication
No
Classification and additional information
MinEdu field of science classification
512 Business and management