Does Branding Assist Business Growth in Shrinking Markets?

Approved

Authors of the publication

Number of authors
2
Authors
Tuominen, Sasu & Laukkanen, Tommi

Publication channel information

Title of host publication
Proceedings of the 2013 Winter Global Business Conference
Editors of host publication
Vlasic, G., Pavicic, J., Langer, J.
ISBN (print)
1848-2252
Name of conference
Winter global business conference
Publication forum ID
79643
Country of publication
Croatia
Internationality
Yes

Detailed publication information

Publication year
2013
Reporting year
2013
Page numbers
167-176
Language of publication
English

Co-publication information

International co-publication
No

Classification and additional information

MinEdu field of science classification
512 Business and management