Does Branding Assist Business Growth in Shrinking Markets?
Approved
Publication information
OKM publication type
A4
Category
Artikkelit ja abstraktit
Sub category
Artikkelit ja abstraktit tieteellisissä konferenssijulkaisuissa
Type
Full Paper
Refereed
Kyllä
Publication channel information
Title of host publication
Proceedings of the 2013 Winter Global Business Conference
Editors of host publication
Vlasic, G., Pavicic, J., Langer, J.
ISBN (print)
1848-2252
Name of conference
Winter global business conference
Publication forum ID
79643
Country of publication
Croatia
Internationality
Yes
Detailed publication information
Publication year
2013
Reporting year
2013
Page numbers
167-176
Language of publication
English
Co-publication information
International co-publication
No
Classification and additional information
MinEdu field of science classification
512 Business and management