Brand valuation: Comparison of two different valuation methods.
Not for data collection
Publication information
OKM publication type
A4
Category
Artikkelit ja abstraktit
Sub category
Artikkelit ja abstraktit tieteellisissä konferenssijulkaisuissa
Type
Full Paper
Refereed
Kyllä
Publication channel information
Title of host publication
AMS annual Conference, Vancouver 2008. Conference proceedings.
Internationality
Yes
Detailed publication information
Publication year
2008
Page numbers
1-6