Market Orientation, Brand Orientation and Brand Performance in SMEs: Related Constructs?

Not for data collection

Publication information

OKM publication type
A4
Category
Artikkelit ja abstraktit
Sub category
Artikkelit ja abstraktit tieteellisissä konferenssijulkaisuissa
Type
Full Paper
Refereed
Kyllä

Authors of the publication

Authors
Tuominen, S., Laukkanen, T. and Reijonen, H.
Local authors
Unit
Ei laitostietoa
Unit
Ei laitostietoa

Publication channel information

Title of host publication
ANZMAC (Australian and New Zealand Marketing Academy) Conference Proceedings, Melbourne, Australia, November 30 - December 2, 2009.
Internationality
Yes

Detailed publication information

Publication year
2009
Page numbers
1-6
Language of publication
English