Market Orientation, Brand Orientation and Brand Performance in SMEs: Related Constructs?

Not for data collection

Publication information

OKM publication type

A4

Category

Artikkelit ja abstraktit

Sub category

Artikkelit ja abstraktit tieteellisissä konferenssijulkaisuissa

Type

Full Paper

Refereed

Kyllä

Authors of the publication

Authors

Tuominen, S., Laukkanen, T. and Reijonen, H.

Local authors

Unit

Ei laitostietoa

Unit

Ei laitostietoa

Publication channel information

Title of host publication

ANZMAC (Australian and New Zealand Marketing Academy) Conference Proceedings, Melbourne, Australia, November 30 - December 2, 2009.

Internationality

Yes

Detailed publication information

Publication year

2009

Page numbers

1-6

Language of publication

English