THE INFLUENCE OF MARKET ORIENTATION AND BRAND ORIENTATION ON SME PERFORMANCE

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Publication information

OKM publication type
A4
Category
Artikkelit ja abstraktit
Sub category
Artikkelit ja abstraktit tieteellisissä konferenssijulkaisuissa
Type
Full Paper
Refereed
Kyllä

Authors of the publication

Authors
Reijonen, Helen, Laukkanen, Tommi, Komppula, Raija ja Tuominen, Sasu

Publication channel information

Title of host publication
Proceedings of RENT XXIII conference
Internationality
Yes

Detailed publication information

Publication year
2009
Page numbers
CD-ROM