The brand orientation-performance relationship: An examination of moderation effects

Approved

Classifications

MinEdu publication type
A1
Category
Artikkelit ja abstraktit
Refereed
Kyllä
Sub category
Tieteelliset aikakauslehtiartikkelit
Type
Alkuperäisartikkeli

Publication information

OKM publication type
A1
Category
Artikkelit ja abstraktit
Sub category
Tieteelliset aikakauslehtiartikkelit
Type
Alkuperäisartikkeli
Refereed
Kyllä

Authors of the publication

Number of authors
3
Authors
Hirvonen S., Laukkanen, T., Reijonen, H.

Publication channel information

Title of journal/series
Journal of brand management
ISSN (print)
1350-231X
ISSN (electronic)
1479-1803
ISSN (linking)
1350-231X
Publication forum ID
59768
Publication forum level
1
Country of publication
United Kingdom
Internationality
Yes

Detailed publication information

Publication year
2013
Reporting year
2013
Journal/series volume number
20
Journal/series issue number
8
Page numbers
623-641
DOI
10.1057/bm.2013.4
Language of publication
English

Co-publication information

International co-publication
No

Classification and additional information

MinEdu field of science classification
512 Business and management