The brand orientation-performance relationship: An examination of moderation effects
Approved
Publication information
OKM publication type
A1
Category
Artikkelit ja abstraktit
Sub category
Tieteelliset aikakauslehtiartikkelit
Type
Alkuperäisartikkeli
Refereed
Kyllä
Publication channel information
Title of journal/series
Journal of brand management
Publication forum ID
59768
Publication forum level
1
Country of publication
United Kingdom
Internationality
Yes
Detailed publication information
Publication year
2013
Reporting year
2013
Journal/series volume number
20
Journal/series issue number
8
Page numbers
623-641
DOI
10.1057/bm.2013.4
Language of publication
English
Co-publication information
International co-publication
No
Classification and additional information
MinEdu field of science classification
512 Business and management