Marketing your institution and its programs
Approved
Publication channel information
Title of host publication
The Strategic Management of Higher Education. Serving Students as Customers for Institutional Growth
Editors of host publication
Kazeroony, H.H.
ISBN (print)
978-160649-366
Publisher
Business Expert Press
Country of publication
United States
Internationality
Yes
Detailed publication information
Publication year
2012
Reporting year
2012
Page numbers
123-130
Language of publication
English
Co-publication information
International co-publication
Yes
Classification and additional information
MinEdu field of science classification
516 Educational sciences, 512 Business and management