Marketing your institution and its programs

Approved

Publication information

OKM publication type
D2
Category
Artikkelit ja abstraktit
Sub category
Artikkelit ammatillisissa kokoomateoksissa
Type
Alkuperäisartikkeli

Authors of the publication

Number of authors
1
Authors
Kantanen, H

Publication channel information

Title of host publication
The Strategic Management of Higher Education. Serving Students as Customers for Institutional Growth
Editors of host publication
Kazeroony, H.H.
ISBN (print)
978-160649-366
Publisher
Business Expert Press
Country of publication
United States
Internationality
Yes

Detailed publication information

Publication year
2012
Reporting year
2012
Page numbers
123-130
Language of publication
English

Co-publication information

International co-publication
Yes

Classification and additional information

MinEdu field of science classification
516 Educational sciences, 512 Business and management