Brand loyalty and the role of hedonic value
Approved
Publication information
OKM publication type
A1
Category
Artikkelit ja abstraktit
Sub category
Tieteelliset aikakauslehtiartikkelit
Type
Alkuperäisartikkeli
Refereed
Kyllä
Publication channel information
Title of journal/series
Journal of product and brand management
Publication forum ID
61443
Publication forum level
1
Country of publication
United States
Internationality
Yes
Detailed publication information
Publication year
2012
Reporting year
2012
Journal/series volume number
21
Journal/series issue number
7
Page numbers
529-537
DOI
10.1108/10610421211276277
Language of publication
English
Co-publication information
International co-publication
No
Classification and additional information
MinEdu field of science classification
512 Business and management