The Bitter and Sweet. Evolving Constellation of Product Mix Management in a Confectionery Company

Approved

Classifications

MinEdu publication type
A3 Book chapter (peer-reviewed)
Category
Artikkelit ja abstraktit
Refereed
Kyllä
Sub category
Artikkelit tieteellisissä kokoomateoksissa
Type
Alkuperäisartikkeli

Publication information

OKM publication type
A3
Category
Artikkelit ja abstraktit
Sub category
Artikkelit tieteellisissä kokoomateoksissa
Type
Alkuperäisartikkeli
Refereed
Kyllä

Authors of the publication

Number of authors
2
Authors
Eriksson Päivi and Räsänen Keijo

Publication channel information

Title of host publication
Case Study Methods in Business Research
Editors of host publication
A. Mills & Durepos
ISBN (print)
978-1-4462-4706-8
Publisher
Sage publications
Publication forum ID
5892
Publication forum level
2
Country of publication
United Kingdom
Internationality
Yes

Detailed publication information

Publication year
2012
Reporting year
2012
Page numbers
143-169
Language of publication
English

Co-publication information

International co-publication
No

Classification and additional information

MinEdu field of science classification
512 Business and management
Additional information
Aiemmin julkaistun artikkelin re-print kirjassa.,