The Bitter and Sweet. Evolving Constellation of Product Mix Management in a Confectionery Company

Approved

Publication information

OKM publication type
A3
Category
Artikkelit ja abstraktit
Sub category
Artikkelit tieteellisissä kokoomateoksissa
Type
Alkuperäisartikkeli
Refereed
Kyllä

Authors of the publication

Number of authors
2
Authors
Eriksson Päivi and Räsänen Keijo

Publication channel information

Title of host publication
Case Study Methods in Business Research
Editors of host publication
A. Mills & Durepos
ISBN (print)
978-1-4462-4706-8
Publisher
Sage publications
Publication forum ID
5892
Publication forum level
2
Country of publication
United Kingdom
Internationality
Yes

Detailed publication information

Publication year
2012
Reporting year
2012
Page numbers
143-169
Language of publication
English

Co-publication information

International co-publication
No

Classification and additional information

MinEdu field of science classification
512 Business and management
Additional information
Aiemmin julkaistun artikkelin re-print kirjassa.,