Segmenting Facebook using rural tourists: geo-demographics, travel motivations and activities
Approved
Publication information
OKM publication type
A4
Category
Artikkelit ja abstraktit
Sub category
Artikkelit ja abstraktit tieteellisissä konferenssijulkaisuissa
Type
Full Paper
Refereed
Kyllä
Publication channel information
Title of host publication
Marketing to Citizens: Going beyond customers and consumers
Editors of host publication
Rita, Paolo
ISBN (print)
978-989-732-004-0
Country of publication
Guinea-Bissau
Internationality
Yes
Detailed publication information
Publication year
2012
Reporting year
2012
Page numbers
-
Language of publication
English
Co-publication information
International co-publication
No
Classification and additional information
MinEdu field of science classification
512 Business and management