Segmenting Facebook using rural tourists: geo-demographics, travel motivations and activities

Approved

Publication information

OKM publication type
A4
Category
Artikkelit ja abstraktit
Sub category
Artikkelit ja abstraktit tieteellisissä konferenssijulkaisuissa
Type
Full Paper
Refereed
Kyllä

Authors of the publication

Number of authors
1
Authors
Pesonen Juho
Local authors
Unit
Matkailualan opetus- ja tutkimuslaitos / Toiminta

Publication channel information

Title of host publication
Marketing to Citizens: Going beyond customers and consumers
Editors of host publication
Rita, Paolo
ISBN (print)
978-989-732-004-0
Country of publication
Guinea-Bissau
Internationality
Yes

Detailed publication information

Publication year
2012
Reporting year
2012
Page numbers
-
Language of publication
English

Co-publication information

International co-publication
No

Classification and additional information

MinEdu field of science classification
512 Business and management