Ylönen, Katariina
Title
Yliopisto-opettaja, Jatko-opiskeluoikeus: Kauppatieteiden tohtori
Unit
Kauppatieteiden laitos, Kauppatieteiden laitos
ORCID iD
Email
katariina.ylonen@uef.fi
Phone number
+358505669461
Personal links
Description of activity:
My expertise and interests relate to sales, sales leadership and innovativeness, as well as workplace and organizational culture. In my doctoral dissertation, I focus on the innovativeness of sales organizations and the role of sales in enhancing organisation innovation capabilities. As a researcher, I am inspired by interdisciplinary collaboration and approaches intending to understand the future. In International Retailing -project I teach sales and buyer behavior from the perspective of retailing and in the International Business and Sales Management -master’s degree program I teach the International Sales Work course.